Mobile SEO or no?
When designing a website, it’s important to optimise every aspect of it so that Google’s crawlers will pick it up and provide it to any users in need of a fix.
An aspect that needs attention is mobile SEO – adapt the site for all platforms.
How doth one optimise one’s website for a mobile version?
See, everything on a page is going to be heavier on a smaller screen and very slow to load if it’s got a lot of data. Therefore, it’s important to ensure that a site has a mobile version available to facilitate navigation. Users won’t want to type a specific mobile URL to access the platform, and Google does not like different URLs for one website. Solution: add an “m.” at the beginning of the URL, it’s easy to remember because it’s fairly common. Optimal solution (see what we did there?): code the URL so that it automatically redirects the user to the mobile version.
Sometimes, the mobile SEO will need to have different content to the desktop version. That is because videos and images can be difficult and slow to load onto a smaller platform that might not have a convenient layout. Furthermore, multimedia content that is not placed correctly and is heavy on a compact layout will present an obstacle for Google crawlers, which means that the SEO won’t be picked up correctly.
Of course it’s understandable that some videos need to be displayed and are vital to the page content. In that case, try to have the video tapping redirect to the media server (ie YouTube, Vimeo), that way the user will be able to view the content as they would in the website app, which makes it much easier for them to have full control of their viewing experience. As for a gallery of images, do just that: take the viewer to a full screen gallery viewing for the images of the website. This will let both the user and the layout breathe. Everyone’s happy!
Make sure that redirection is done in the easiest way possible, organise the right links and if a URL is different for the mobile SEO, ensure that redirection is done with that in mind, the last thing a user wants is to tap a link and be taken back to an oversized, hard to navigate platform – it just puts everyone off. Because Google uses one index to go through both desktop and mobile versions, it’s important to let it know via meta data which site is rel=”canonical” (desktop) and which is rel=”alternate” (mobile).
With this article, your website is all ready to optimise! Let us know if you’ve got any questions and we’ll be happy to help out – @JérrardWayne