Let’s talk websites. Better yet, let’s talk psychology within websites. That’s right, the study of the mind and its natural reaction to triggers is important when building a website. Here it is, the psychology of web design.
First, your users will want to see easy, familiar navigation on your website, so ensure that’s all good. See, it’s important that you build trust with the user, fluid navigation and recognizable patterns will do that. They need to be able to find things easily so they’re satisfied with their search. Ensure that you don’t over populate your menu and its drop downs – simple, clear options will subconsciously equate to a sharp brand message to the user.
For your layout, stick to your branding – psychology of web design dictates that your colours be in line with your message and style, no over-the-top colours and bubbles if you’re a classy restaurant in London, for example. Also be aware of the fonts you use, Comic Sans is a huge no-no, it reflects a lack of maturity whereas Cambria or Calibri are much more widely recognised. To really stand out, perhaps your design agency could create your own personalised brand font for you?
We don’t give colours the credit they deserve – you’ve got passionate red, energetic orange, happy yellow, growing and natural green, cool blue, royal and spiritual purple, black can be anything you want it to be when associated with the right colours , pure white which goes with any colour, neutral and balanced grey, and stable, wholesome brown. Each of these colours will automatically appeal to the user’s personality in one way or another.
Illustration is important and so is simplicity, your header image should be parallel to your ethos. Choose an image – or have one specially designed – that clearly illustrates your work or goal. Don’t bombard the user with pages full of pictures; position a logo in appropriate, uncluttered areas of your site. This should be easy because your website won’t be cluttered, because clean design and breathing space is attractive to users – on a subconscious level it will allow your users space to digest the necessary information.
Pages – the way you build them is crucial to the psychology of web design. They need to be simple, links should be placed naturally and neatly and the designer needs to remember that the text can’t be one huge block, place it nicely so that reading it is a simplified pleasure, not a chore. Include reminders of other pages in the website – the user will feel comfortable and get curious!
When that’s all done, promote the website and let the views come in, then monitor the hits and feedback, see who visits often, where from, which pages they visit, you get the gist!
We hope that’s helped you understand the psychology of web design a bit better and look forward to seeing your website – tweet us @JérrardWayne!