Client // 2nd City
User Friendly iOS Mobile Application
As a part of our digital services, we offer mobile app development for iOs7, Windows and Android. As 2nd City required a mobile app, they contacted us to create an innovative, user-friendly application.
2nd City was founded in order to support small local businesses, bring power to independent retailers and communities, thus helping neighbourhoods to unlock their full potential. They required a user-friendly and innovative iOS mobile application that would allow individuals to market to and trade with others within their local community. They hoped that the app would allow individuals to reclaim power from corporations – disrupting the existing market.
As their brand is based on communication and interaction through technology, their app needed to help them achieve their needs through a clean and clear UI, whilst incorporating innovative and unique design.Back to top
iOS And Brand Guidelines
Throughout the design process we worked closely to iOS guidelines in order to ensure all requirements were met, whilst pushing the design as far as possible. We also worked within the brand guidelines and aimed to create a strong visual, that was both friendly and inviting.
We designed each stage of user interaction as a step-by-step process to ensure that all screens were consistent and took the user on a deliberate journey within the app. Several concepts were presented for each stage in order to determine the best ways in which users would be able to access the content they were looking for.
Our designers worked closely with our app developers to ensure that the app was optimised for the best possible user experience.Back to top
Familiar Format And Intriguing Style
The final design was both inviting and exciting, leading the users through the app in the way the client desired. The app was designed in a format and style that users would find both familiar and intriguing.
After the design stage the app was tested for a substantial period and alterations were made to ensure the best possible product was achieved prior to being taken to market.Back to top
- Client: 2nd City