Client // Elite Inspirations
Class And Professionalism
Elite Inspirations’ target market consists of high-end private and corporate clients wanting full-service event curation for a number of events ranging from weddings, private functions to corporate events.
When approaching the design of Elite Inspiration’s brand, we felt it was important that the logo convey both class and professionalism.
It was essential for Elite Inspirations as a bespoke events service coordinator to immediately be synonymous with trust and value in the minds of their clients.
The client had very definitive ideas about the ways in which they would like to see the company represented and we worked within these guidelines in order to attract the type of clientele that Elite Inspirations work with.Back to top
Bold Fonts, Juxtaposed With Italics
Throughout Concept stage, we were conscious to ensure that we reiterate the brand’s message in the four distinctly different designs we provided.
We were keen to create an innovative design that evokes a regal and exclusive elite feeling.
Each of the concepts provided had its own particular identity and style, whilst referencing the ideas behind the terms ‘elite’ and ‘inspirations’. To present the brand effectively, we ensured there was a contrast between the fonts used – bold, strong fonts – representing elitism -juxtaposed with italic fonts, evoking a feeling of freeness.Back to top
Flare, Development And Creativity
The final concept was intricate and decorative, alluding to luxury, extravagance and flamboyance. This elaborate design communicates successfully the right message to the company’s target market.
The growth of the detailing from the ‘I’ alludes to flare, development and creativity. We also wanted to reinforce the word ‘lit’ within the ‘Elite’ through the symbol of a torch – as event planners Elite Inspirations are leaders within the events industry, while also guiding their clients through their respective projects.Back to top
Elegant, Contemporary, Sophisticated
In the design stage of the Elite Inspirations’ website, we aimed to create an elegant, contemporary and sophisticated website – a design that reflected on the ethos of their business and built upon their previously existing branding.
We strived to maintain brand consistency throughout and to create a creative and striking design that would appeal to their target market and remain memorable.Back to top
SEO friendly and Unique
Throughout the designing stage, we kept Google’s principles in mind to create an SEO friendly website. The layout needed to be simple and image-based, whilst having a unique navigation style that appealed to the user. We offered several different concepts based on the colours required by Elite Inspirations. One of our concepts utilised dark and bold colours to suggest luxury, while another incorporated more muted, pastel colours suggesting femininity.Back to top
Unique Page Designs
The website design features a baroque style background for the main pages (Home, About Us, Services, Gallery) with the individual pages (Wedding, Private Events, Baby Showers, and Corporate) opening up into a lighter design, each unique to that service. This allows each section to be clearly defined through design, giving the user a clear indication of where they are on the website.
Their website address is http://eliteinspirations-events.comBack to top
Quality and Lavishness
We wanted to create a final design that established Elite Inspiration as a reliable and trustworthy brand, while maintaining a strong feeling of quality and lavishness.
We worked within the creative brief and our main priority was to reiterate the message of the newly established brand within the print design.Back to top
Classical, Sophisticated, Traditional
We provided several different colour concepts using the hues already established within the website.
Elite Inspirations selected the more traditional monochrome option for its’ sophisticated and classical look.Back to top
Luxury Look and Feel
The final business cards needed to reiterate the message of stability and luxury already developed within Elite Inspiration’s new brand. A combination of classic simplicity and ornate design, these business cards established the client as a leader in their industry and attracted the right kind of client. This message was strengthened further through the use of soft touch stock of the highest quality as well as rounded corners in order to give that final touch of luxury that will impress potential clients.Back to top
- Client: Elite Inspirations