Client // LD Executive Chauffeurs
Prestige, Heritage and Exclusivism
Our client LD Chauffeur Services – a London family run business with a 20+ heritage in serving high end corporate clients, has requested that JWC design their business website.
The main objectives of our customer were to have an online presence that communicates and appeals to their high-end clientele, express their business heritage, have a clear call to action and generate online sales with a simple interface to suit the fast-paced business environment.Back to top
Royal Blue, Silver and Black
The clients emphasis upon high-end clientele, heritage, call to action and simplicity allowed our creative team to make simple choices in relation to colour; royal blue, silver and black were selected in order to appeal to the suit wearing, high-end clientele.
In order to create effective calls to action we ensured that pleasant icon design and information along with high-quality imagery of LD’s vehicles with individual specifications convinced the clientele to enquire with our client.
Our production team also worked hard to make sure that wherever a visitor might be on LD’s website a maximum of three mouse-clicks would be enough to find any required information about the cars, fees and services – everything under an elegant design that simply created royal comfort.Back to top
Functionality And Clear Display
The final product represents a lightening-fast prestigious chauffeur service booking system that looks amazing at a first glance.
Additionally, the final website was delivered with an interactive website/sales brochure that has the same prestigious design with the same symbolic colours to reiterate the new brand.
View website: www.ldchauffeurservices.co.ukBack to top
A New Image And Voice
Client ECS (Executive Chauffeur Services) turned to our agency to enhance their business image through a major rebranding process, as they were changing their trading name to LD Chauffeur Services.
As part of the brief, ECS stated that they would need a logo, brand guidelines to maintain business consistency and a brand narrative that will appeal to their high-end corporate clients.
Additionally, we were informed that the new look should be contemporary and clever in order to best represent their personality and professionalism.Back to top
Logo, Brand Guidelines, Premium Colour Scheme
In order to assist ECS with the complete makeover of their brand we assisted in the changing of the name of the business to LD Chauffeur Services.
The reason this name was chosen was to avoid having a generic name as a brand, to favour SEO in the future and to add some personality. After the business name was changed, we initiated the logo design process and brand guidelines.
The development of the logo was intensive. Our creative team experimented with various designs, shapes, concepts and colour combinations to provide our client with the best tone for their voice.
The result was a bold LD logo (owner’s initials) and a premium feel colour scheme – royal blue, silver and black. We also made sure that the entire rebranding process stays consistent throughout and developed a consistent set of rules for print and digital environments.Back to top
Digital and Printed Brand Delivery
The final product was delivered to the customer digitally and printed for multiple use.
The printed format comprised a comprehensive A3 presentation book containing the various formats of the logo and the dense guideline document. The digital delivery included the printed materials and various sizes of the logo for a correct use in different instances.Back to top
- Client: LD Executive Chauffeurs