Client // Bee Vocal
Create Intrigue In The Viewer
As a part of our branding consulting services, we undertook a full brand identity re-design for internet start-up Bee Vocal.
Bee Vocal is a free broadcasting platform that enables anyone to start and host their own talk radio show, while also attracting an audience that has opted into each broadcaster’s community – thus resulting in greater engagement and interaction.
Radio shows can be listened to live, or played back at a later date. Live streaming allows for interaction and debate with the community.
Bee Vocal required a friendly and approachable brand that communicates well with their target audience. Additionally, it was important that the vast array of topics that each broadcaster could cover were demonstrated throughout the design.Back to top
Bee Vocal are interested in fostering a strong community and maintaining dialogue between broadcasters and audience. They offer a platform where anyone can be heard, share opinions, or reach others with their ideas.
Our concepts maintained the idea of open communication and a friendly, fun environment.
The client was enthusiastic about including the idea of ‘creating a buzz’ through their brand. Not only did they want to create a buzz for their own business, they also required each of their broadcasters to do the same, through lively debate.
We based one of our concepts around this premise, with additional inspiration taken from the “Bee”. Using intricately positioned speech marks, the form of a broadcasting microphone was created from what appears to be a swarm of bees.Back to top
A Style That Differs From The Usual
The final concept is a lower case ‘b’ formed from a busy and engaging mix of icons representing learning, music, sport, business and other relevant topics covered by Bee Vocal broadcasters.
We opted for a vibrant orange brand colour in combination with a rounded, friendly font that represents Bee Vocal’s approachable ethos and creates a feeling of fun and excitement. The objective of the brand is to appeal to new users and through a style that separates Bee Vocal from the usual ‘corporate’ brand image of talk radio stations.Back to top
Fantastic User Experience
Bee Vocal is an internet start up that provides users with the opportunity to broadcast their own talk shows around a particular subject. The website required the use of complex functionality and heavy back-end development to achieve the desired result.
In undertaking the Bee Vocal website design project, we faced the task of providing a navigational solution for a complex, code-heavy website, whilst still producing a fantastic user experience. The biggest challenge was to guide users to the multiple member areas within the website through a simple and easy-to-navigate process.Back to top
Highly Visual, Innovative Solutions
Having also completed the client’s branding project, we referred to the brand guidelines throughout our design process and made good use of the Bee Vocal brand colours during our concepts, in order to create highly visual, innovative solutions.
Aesthetically, our objective was to emphasise the personality of the company – friendly and approachable – through the user experience and design ideas.Back to top
Entice And Attract Potential Clients
The final website is designed to entice and attract potential broadcasters, as well as listeners, and to offer an established and trust-worthy image.
There are two separate log in options – one for the broadcasters and one for listeners, which allows for separate experiences depending on the user type selected.
The final design was well received by the company, developers and beta-testers alike, and continues to receive excellent feedback from users.
The website address is http://www.beevocal.comBack to top
- Client: Bee Vocal