Client // Chozen: Press Pack 2013 / 14
Press Pack Design To Engage Press And Industry
Chozen Official required a new Press Pack for 2013 / 14 in order to promote his brand to both press and other industry professionals.
The Press Pack would document Chozen’s achievements thus far, as an independent artist. Additionally, for the digital version links to listen to his music and watch his videos would be included.
The UK music industry tend to be used to a specific form of presentation through press pack design, which would aim to adhere to, whilst also ensuring Chozen’s personality and brand were also evident.Back to top
A Very Visual Experience
When conceptualising the Press Pack design, we worked with variations of Chozen’s brand colours, plus numerous studio images of the artist, in order to ensure the document be a very visual experience.
The design concept was essentially bold and striking in order to immediately engage the interest of the recipient. Additionally, the use of images would hopefully assist in increasing recognition of the artist from industry professionals.Back to top
Provide Direct Access & Increase Engagement
The final document was provided in both a print and a digital format. The digital Press Pack was slightly more complex as it included interactive navigation and links. We embedded Chozen’s music and videos within the document to allow the reader direct access, thus increasing their engagement.
The document was presented in an A3 landscape format, to all us to make the best use of the available space.
As a printed document, the Press Pack was provided as an A3, bound document, printed in full colour on to a 350 GSM matte laminated presentation card.Back to top
- Client: Chozen: Press Pack 2013 / 14