Client // Vision To Venture
Represent The Business' Growth And New Services
Vision To Venture was started by a ex- footballer, offering motivational coaching to sports people about their career options, post sports-career. They approached us to create logo concepts for their quickly developing business.
Their services have since developed and are now also available more widely to those in need of encouragement and incentive to progress.
In order to represent this growth of the business, we undertook the creation of a brand to present these new services to a wider demographic.Back to top
Bridging The Gap
Throughout our design process we wanted to create a symbolic logo, based around the VTV initials.
The idea of “Venture”; growth, overcoming your fears and bridging the gap between your ideas and success, have led us to develop several different concepts concentrating on the idea of a bridge, a flower blossoming, a butterfly morphing or a hurdle – which refers to both sports and challenges at the same time.Back to top
The Torch Bearer
Torch: The torch concept references Vision To Venture as ‘the torch bearer’. Torch bearer is defined as ‘one who imparts knowledge, truth, or inspiration to others’. Torches are also synonymous with winning, leading the way, lighting the dark and presidential occasions.
Flower: Flowers are often presented as gifts. The shape of the ‘V’ is used to create the symbol and also gives a feeling of blooming and blossoming, both of which refer to growth. The shapes used within the symbol are inspired by both V and Two. If you scan the logo from bottom to top, or top to bottom, the symbol presents ‘V’ ‘II’ ‘V’, in both directions.Back to top
- Client: Vision To Venture