Client // BCM Planet Dance
Nationwide Advertising Campaign
As one of the reference nightclubs in Europe, BCM – located in Mallorca – and also the biggest clubs on the island, BCM’s notoriety continuously increases as it attracts the best DJs of the moment and the guaranteed positive clubbing experience it offers.
BCM’s brief required a range of advertising materials in order to promote the club during DJ Mag’s renowned Top 100 Clubs poll. The campaign would be carefully placed through Nationwide music magazine (online and print) coverage in order to maximise reach of the voting clubbers.
Additionally, the concept will include online banners, consistency communicating the message in an integrated manner with its audienceBack to top
Huge parties, Great names and Latest Clubbing Equipment
In order to evoke the feeling of the BCM experience and therefore encourage votes, we based the campaign creative around a huge partying crowd; countless clubbers within the BCM venue, as the ice canons are exploding, from the point of view of the DJ booth. We gave focus to the state of the art clubbing equipment, and highlighted the best money can buy lasers, lighting systems, sound systems and massive ice cannons.
The final artwork showed exactly what BCM is – a memorable party. In order to create a call to action and remind readers of BCM’s magnitude, images of a number of high profile artists and DJs that played at BCM in 2013 were positioned centrally within the creative. Additionally, testimonials from the likes of Tinie Tempah and Steve Aoki were also included across the design. Creating a connection between idols and readers was paramount to increasing engagement.Back to top
Digital file library
The final concept has been delivered in numerous formats, both print and digital, in support of the entire campaign, spanning press, online and social media. The various formats that supported the voting campaign in an integrated online and offline manner, included web banners, skyscrapers, MPU’s and takeovers perfectly calibrated and production ready. Additionally, for the magazines we have developed a content card and a A5 insert, plus DPS adverts, in order to motivate readers to go online.Back to top
- Client: BCM Planet Dance