Client // NFRN
Following Brand Colours and Style
The National Federation of Retail Newsagents (NFRN) required a leaflet designed and printed, in order to promote their insurance services to members.
In creating the leaflet, it was important to work within the Federation’s brand guidelines and design within the set brand colours and style.Back to top
Tri-Fold Design For Legibility
The leaflet brochure design, used to promote new services to NFRN members, was hugely text based. Our challenge was to find a way of presenting such an amount of information whilst not overwhelming the reader.
It was decided that the clearest method of displaying the information was through a tri-fold leaflet that would easily allow all content to be segmented, making it easily digestible.
To separate the large amounts of text content, we illustrated the text content with professional photography not only to allow for breaks in the user’s attention, but also to further demonstrate the message of the leaflet.Back to top
The leaflet brochure design was printed as an A4 tri-fold to allow for NFRN members to take the information, allowing them keep it for ease of use at a convenient time.
The NFRN leaflet was printed to a 200gsm gloss stock.Back to top
- Client: NFRN