Client // Chozen Worst Fears
Having listened to Chozen Official’s fifth studio single, we approached this piece slightly differently than the previous single artwork that we have created for the client.
Usually, the subject matter of Chozen’s singles is an outward critique of aspects of society, or a personal reflection. However, with Worst Fears he had opened up for the first time – within his music – about the intricacies of a failing relationship and the impact that it was having upon a female partner.
Due to this being the first time that another individual had been placed at the centre of Chozen’s song, we opted to focus on a female character within the artwork. This proved challenging during casting as we were working on the music artwork prior to the video being completed. It was essential that the girl featured within the artwork could also be the girl from the video.Back to top
"She Paints A Picture Of Her Heart And It Bleeds"
Inspiration for the artwork was taken from lyrics within the track: ”Her tears tell tales of promises I failed to keep / She paints a picture of her heart and it bleeds”
Our model was made up to create feelings of distress and sadness and was styled in a bright red trench coat to represent the reference to a bleeding heart.
Initially shot within a photographic studio, we then used photo-montaging to super-impose the model’s image into a Central London city street to create feelings of being lost and overwhelmed.
For the onbody CD sleeve, we incorporated an image of the flower, ‘bleeding heart’ to reiterate the message in a subtle manner.Back to top
CD Sleeve And On-Body Design And Print
The final music artwork featured the main image of the crying girl lost within the streets of London on the front of the CD sleeve. The back featured an image of the girl walking away, down London’s Embankment. Again, this image was taken in a studio setting and was super-imposed into our designs.
The single was a physical release and so was provided printed and folded, with on-body design and print to the CD, which was also duplicated with the selected audio tracks.Back to top
- Client: Chozen Worst Fears