Client // Crouch End Festival Chorus (CEFC)

Strategy

New Brand Reflected Via Online Platform

Crouch End Festival Chorus is known for its versatility and eclectic repertoire, ranging from the traditional classical works to modern and specially commissioned pieces.

The 30 year old chorus, having just completed their rebrand, approached JWC to design their new website in order to best reflect their new brand via an online platform.

Working with their newly established brand guidelines we sought to provide them with a clean and structured website which offers an excellent user experience.

Concept

Clean Design, Professional And Flexible

Upon analysing the current CEFC website, our creative team concluded that it was largely content driven, text heavy and it lacked media platform connectivity to extend their online reach and work. We have concluded that the main challenge will be to reverse the current design to a clean, well presented, media rich and professional one. Additionally, content display flexibility should be paramount in order to create a limitless and unrivalled user experience on various platforms. The website design features a dark red & white colour palette to match the colours present in concert halls

Delivery

Warm, harmonious and responsive on any platform

The finished concept has a clean aesthetic, with a harmonious display frames and various integrated functionalities (Sound Cloud, download features etc.).

The back-end of the website has been developed using an Umbraco CMS system in order to maximise the editing functionalities and allow various media uploads and page layouts.

The new website is responsive on any device and browser in order to provide all users with a user friendly experience. Additionally, we have included the ability to increase the font size in order to provide accessibility.