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  • 11 Fri

    The Web Design Guide to A Great Online Shopping Experience

    Welcome to the New Age of Shopping Experience.

    Shopping’s a favourite past time for a lot of people and so is lounging around at home, which is what makes eCommerce such a good market. Because it all takes place online, the store needs a good website with an aesthetic platform so as to attract maximum shopper numbers. Building a good base for a website and modernising an online shopping platform will be much easier with this list of retail essentials.


    Provide a simple, friendly and memorable shopping experience.

    An online platform that feels like a real-life shop is a customer favourite these days. Using coding to create a great augmented reality experience with the user’s phone and the eCommerce is the cherry on top of the cake. The important thing is to make it feel as real as possible, giving the customer an organised gallery with clear images of each item of clothing.

    ‘Hover to preview’ is a favourite because it doesn’t test the client’s patience. When they click an item picture, make sure it takes them the product page and that related products are clearly displayed in a subarea of the page – this will encourage the buyer to purchase more. In fact, why not play it like Ikea and have a ‘hover for details’ feature so the client can figure out what else is in that picture and on sale?

    For each product page, provide easy sharing buttons for a good number of social platforms but be moderate and reduce the networks to a maximum of 4. After that, perhaps offer a drop-down menu for more sharing networks?

    Simplify checkout by allowing the customer to leave with their (hopefully substantial) purchase free of any commitment. People no longer have the patience or willpower to fill out a long sign-up sheet and they’ve become quite aware of people asking to send them a frequent newsletter and other unrequited emails. To keep a trustworthy relationship with them, use a friendly tone, invite them to “come again soon” and avoid asking for their address and other personal bits of information.

    Keeping all that in mind, you’re likely to have a larger base of customers – one-time-only or frequent – if you don’t require an account on your website, it feels more liberating to the customer and attracts people who are just looking for that one item for that one time.

    Now you’re all set up, we can’t wait to see your eCommerce!

    Comment below with your URL or tweet us @JérrardWayne

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