Reza Moto engaged Jérrard Wayne to develop a sustainable, luxury lifestyle brand that promised a new take on the iconic biker style. The founder’s aim was to engineer an environmentally friendly bike utilising new technologies while retaining the soul of biking culture.
‘In The Heart Of It’ was a Q4 campaign developed to promote Heart FM’s new brand messaging. The brand’s new slogan, ‘Turn Up The Feel Good’, required a campaign that stirred an emotive response in the target demographic.
British tech start-up, Inviite, had secured angel investment to design and develop a minimum viable product (MVP) of a social discovery app as a proof of concept. The app focused on engaging communities, local areas and universities and was the first of its kind to incentivise users via real-time, on-site retail and hospitality promotions.