Why The Language Of Social Justice Matters
As brand and communications specialists, it’s no surprise that we’re acutely aware of the impact language has for businesses. The vocabulary, phrasing and tone of your messaging can mean the difference between a successful campaign or a HR disaster, and the way you choose to speak to your audience speaks volumes. When thinking about social […]
Co-Creating with Young People: Why Representation Matters
When supporting any purpose-driven organisation through a brand development journey, our primary goal is to build a brand that resonates with its intended audience, enabling maximum impact for those who would most benefit from the product/service. Therefore, one of the most important things that can be done to produce excellent creative outcomes is to ensure […]
Sport’s Most Impactful Equity, Inclusion And Diversity Campaigns
After the global resurgence of the Black Lives Matter movement in 2020, brands were falling over themselves to proclaim allyship. Audiences were inundated with diversity campaigns and while many of these declarations proved to be performative, Microsoft’s whitepaper looking into Gen Z, inclusion and advertising later that year confirmed it was still a prudent choice […]
Why Improved Diversity Could Be The Biggest Benefit Of Remote Working
When the pandemic forced many companies into remote working for the first time, the ensuing chaos of muted mics and patchy Wi-Fi couldn’t detract from one of the biggest collective realisations that Jérrard Wayne has long been an advocate for – staying at home might be a better way to work. There are lots of […]
