Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”
We collect Device Information using the following technologies:
“Cookies” – data files that are placed on your device or computer and often include an anonymous unique identifier. Visit All About Cookies For more information about cookies and how to disable them.
“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages and date/time stamps.
“Web beacons,” “tags,” and “pixels” – electronic files used to record information about how you browse the Site.
“Google Analytics” to allow us to know how you are using the Site.
“MailChimp” – if you opt-in to our newsletter marketing, we will collect your name, email address and potentially your social media handles.
How Do We Use Your Personal Information?
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
– communicate with you
– screen our orders for potential risk or fraud
– when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site – for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns. We may also collate Device Information, including advertising and retargeting.
Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our customers use the Site. Read more about how Google uses your Personal Information. You can also opt-out of Google Analytics.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a search warrant or other lawful request for information we receive or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page. You can opt out of targeted advertising on Facebook, Google and Bing
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal.
Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident, we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
For more information about our privacy practices, if you have questions or if you would like to make a complaint, please contact us by e-mail at email@example.com or by mail using the details provided below: 207 Regent Street, London, W1B 3HH, United Kingdom