Re-Imagining DEI: Illuminating The Path To Inclusion
For every business that’s enthusiastic about Diversity, Equity and Inclusion (DEI) there are probably twice as many that are uninspired, uninterested or unsure about how to get it right. DEI still comes with lots of misconceptions – the biggest being that it’s a surface-level trend that has little impact on a business. This couldn’t be […]
This Barbie Is… A Marketing Dream
In July 2023, aspiring writer Ava Demehin joined us for a week’s work experience, working within our marketing and social media team. Ava’s stint with Jérrard Wayne coincided with the release of Greta Gerwig’s Barbie and as a fan of the iconic character, she shared her thoughts on why the film’s ticket presales have broken […]
Embracing Culture-Driven Branding In The Non-profit Sector
One of the most significant challenges the non-profit sector faces is how to provide genuine support without positioning itself as a saviour. It’s a complex, multi-layered issue that can stunt growth, stall initiatives in their tracks and even cause many people to reject the idea of charity altogether. It’s important to consider how this approach […]
Rihanna, Roads and Representation
This post is written by our Creative Director, Carl Dennie, whose Bajan heritage and passion for raw, authentic storytelling has shaped his perspective on Rihanna’s Super Bowl performance and the profound significance it has for Barbados, the Bajan diaspora and Black audiences across the world. Last night, Rihanna took to the stage to headline the […]
Tis The Season
We love our clients, and every year we look forward to sending out a little token of our appreciation at Christmas to say thanks for choosing us to help bring their vision to life. However, this year our team wanted to do something different that really lived up to our mission of creating the […]
Does Breast Cancer Awareness Month Have A Branding Problem?
This post is written by our Strategy Director, Caragh Logan, a breast cancer survivor with 15 years of brand strategy experience and a focus on diversity and inclusion. Here, Caragh shares her personal and professional opinion on how brands continue to get Breast Cancer Awareness Month (BCAM) so wrong. From the moment of diagnosis, people […]
How To Build A Personal Brand
Back in the pre-Internet days, personal branding was for celebrities and powerful, high-profile industry leaders who were the face of their businesses. At the time, a personal brand was defined solely by reputation, media coverage and perhaps a business card. Better access to the internet and the rise of social media democratised the level of […]
Things To Avoid In Your Personal Brand
If you’re visible as a thought leader or successful business leader in your space, your brand exists whether you are working to shape it or not. The content you share on your social media channels, the marketing decisions you make for your business and everything in between all contribute to how those watching form an […]
Who Does Your EDI Strategy Consider?
For most businesses, implementing an EDI strategy comes from a sincere desire to recognise, respect and celebrate the differences that make our teams great. However, in our eagerness to create the diverse environments, we can sometimes hyperfocus on specific protected characteristics and neglect inclusivity considerations for others. Disability inclusion tends to be an area where many businesses’ […]
10 Things To Consider When Rebranding
Rebranding is a route to maintaining (or creating) relevance and perceived value. However, over time, the changing world creates new audience behaviours and expectations, and quickly brand identity, messaging, and storytelling can become stale if an organisation doesn’t continue to evolve and adapt. Over the past few years, it has felt like the only constant […]
