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Why Customers Choose Companies With Clear Values

In a world where 71% of consumers prefer buying from brands whose values align with their own, your company values are more important than ever. As a whole, consumers are becoming more socially and politically conscious. What does this mean for your company? In short, you need to identify customer needs and make sure you […]

Why Your Business Must Communicate Its Values

Visit the website of any major business in the world, and it’ll be easy to find their company values. This is because values are the heart of every successful organisation. They tell your customers, employees and stakeholders who you are and what you stand for. Spreading the message of your values has a positive impact […]