Re-Imagining DEI: Illuminating The Path To Inclusion
For every business that’s enthusiastic about Diversity, Equity and Inclusion (DEI) there are probably twice as many that are uninspired, uninterested or unsure about how to get it right. DEI still comes with lots of misconceptions – the biggest being that it’s a surface-level trend that has little impact on a business. This couldn’t be […]
This Barbie Is… A Marketing Dream
In July 2023, aspiring writer Ava Demehin joined us for a week’s work experience, working within our marketing and social media team. Ava’s stint with Jérrard Wayne coincided with the release of Greta Gerwig’s Barbie and as a fan of the iconic character, she shared her thoughts on why the film’s ticket presales have broken […]
Embracing Culture-Driven Branding In The Non-profit Sector
One of the most significant challenges the non-profit sector faces is how to provide genuine support without positioning itself as a saviour. It’s a complex, multi-layered issue that can stunt growth, stall initiatives in their tracks and even cause many people to reject the idea of charity altogether. It’s important to consider how this approach […]
Rihanna, Roads and Representation
This post is written by our Creative Director, Carl Dennie, whose Bajan heritage and passion for raw, authentic storytelling has shaped his perspective on Rihanna’s Super Bowl performance and the profound significance it has for Barbados, the Bajan diaspora and Black audiences across the world. Last night, Rihanna took to the stage to headline the […]
Why The Language Of Social Justice Matters
As brand and communications specialists, it’s no surprise that we’re acutely aware of the impact language has for businesses. The vocabulary, phrasing and tone of your messaging can mean the difference between a successful campaign or a HR disaster, and the way you choose to speak to your audience speaks volumes. When thinking about social […]
Tis The Season
We love our clients, and every year we look forward to sending out a little token of our appreciation at Christmas to say thanks for choosing us to help bring their vision to life. However, this year our team wanted to do something different that really lived up to our mission of creating the […]
Being The Change You Want To See
Oversharing has become the hallmark of the social media generation because, as we all know, content is king. Any and every experience you have is now an opportunity to build your brand story, telling your audience a bit more about who you are. And with free-to-use social media platforms being the great-leveller, we’re all now […]
Who Does Your EDI Strategy Consider?
For most businesses, implementing an EDI strategy comes from a sincere desire to recognise, respect and celebrate the differences that make our teams great. However, in our eagerness to create the diverse environments, we can sometimes hyperfocus on specific protected characteristics and neglect inclusivity considerations for others. Disability inclusion tends to be an area where many businesses’ […]
Co-Creating with Young People: Why Representation Matters
When supporting any purpose-driven organisation through a brand development journey, our primary goal is to build a brand that resonates with its intended audience, enabling maximum impact for those who would most benefit from the product/service. Therefore, one of the most important things that can be done to produce excellent creative outcomes is to ensure […]
Lionesses Changing Lives: How Does Women’s Football Impact GenZ?
In July 2022, Isobel Dowler joined us on work experience just one week after England’s record-breaking Women’s Euros group match against Norway. Inspired by the unprecedented levels of attention on the sport, Isobel explored the impact women’s football is having on GenZ and what this could mean for the future. At the time of publication, […]
