Does Breast Cancer Awareness Month Have A Branding Problem?
This post is written by our Strategy Director, Caragh Logan, a breast cancer survivor with 15 years of brand strategy experience and a focus on diversity and inclusion. Here, Caragh shares her personal and professional opinion on how brands continue to get Breast Cancer Awareness Month (BCAM) so wrong. From the moment of diagnosis, people […]
How To Define Your Brand’s Purpose
Brand purpose is a crucial part of your business because it defines who you are and what you do. Anyone can talk about what they want to do, and many have even thought about how they want to do it. But when it comes to the why, they flounder. To build a successful business, you […]
