How To Build A Personal Brand
Back in the pre-Internet days, personal branding was for celebrities and powerful, high-profile industry leaders who were the face of their businesses. At the time, a personal brand was defined solely by reputation, media coverage and perhaps a business card. Better access to the internet and the rise of social media democratised the level of […]
Things To Avoid In Your Personal Brand
If you’re visible as a thought leader or successful business leader in your space, your brand exists whether you are working to shape it or not. The content you share on your social media channels, the marketing decisions you make for your business and everything in between all contribute to how those watching form an […]
10 Things To Consider When Rebranding
Rebranding is a route to maintaining (or creating) relevance and perceived value. However, over time, the changing world creates new audience behaviours and expectations, and quickly brand identity, messaging, and storytelling can become stale if an organisation doesn’t continue to evolve and adapt. Over the past few years, it has felt like the only constant […]
How To Build An Effective Brand Strategy
Building an effective branding strategy is an essential part of running a profitable business and is potentially your company’s most valuable asset. The success of your brand strategy is directly linked to sales because nobody can buy your product if they don’t know about it. After all, Apple built one of the most successful companies […]
