Design Details You Can’t Overlook
With over 1.5 billion websites currently live, it’s increasingly important to stand out. Value-driven design helps you to do just that, by focusing the web design process on adding value for your target audience. If your website stands out, you will get the clicks rather than your competitors. Here are our top five design details […]
Why Prioritising Happiness Is The Key To Improving Employee Engagement
There’s one branding rule that rings true through every cultural shift and technological advancement: If your external image isn’t upheld by a rewarding company culture, your branding efforts won’t work.
How Team Wellbeing Impacts Your Brand
It’s common knowledge that team wellbeing is crucial for keeping your employees happy and productive. But did you know it can also affect your brand strategy? Implementing a wellbeing programme in the workplace may seem like something only multinational corporations do, but it can have a positive impact on your brand reputation with real business […]
How To Build An Effective Brand Strategy
Building an effective branding strategy is an essential part of running a profitable business and is potentially your company’s most valuable asset. The success of your brand strategy is directly linked to sales because nobody can buy your product if they don’t know about it. After all, Apple built one of the most successful companies […]
How To Define Your Brand’s Purpose
Brand purpose is a crucial part of your business because it defines who you are and what you do. Anyone can talk about what they want to do, and many have even thought about how they want to do it. But when it comes to the why, they flounder. To build a successful business, you […]
How To Improve Employee Engagement
With only 15% of people saying they’re engaged at work (according to a 2017 study), figuring out how to improve employee engagement is crucial. Employee engagement is where your staff are highly absorbed by and enthusiastic about their work and employer. Engaged employees are crucial to a positive work environment and a successful business with […]
What Your Brand Colours Say About Your Organisation
Choosing colours for your brand can feel like an impossible task. There are so many colours, tones and shades to choose from that it’s hard not to feel overwhelmed. However, don’t just pick your favourite colour, or randomly stick in a pin. There are more to brand colours than meets the eye. Brand colours say […]
Why Customers Choose Companies With Clear Values
In a world where 71% of consumers prefer buying from brands whose values align with their own, your company values are more important than ever. As a whole, consumers are becoming more socially and politically conscious. What does this mean for your company? In short, you need to identify customer needs and make sure you […]
Why Empathy Is Central To Good UI And UX
UI and UX design have something in common – they’re both key elements of value-driven design. The most successful marketing materials are produced when designers think about their target audience and brand goals, and centre the design message around them. Empathy is key to successful messaging because it allows you to understand your customer and […]
Why Internal Culture Can Make Or Break Your Brand
Internal company culture is incredibly important to your brand strategy. However, many employers fail to recognise this, focusing solely on numbers. While profit margins are important, they shouldn’t lead you to forget about the heart of your business – its people. Promoting a positive internal culture through your company values can give you a big […]
