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Jason Lee

Brand Development / Content Marketing / Creative Direction / Social Media Management / UI / UX / Website Design
After a twenty-year football career and a decade as an EDI executive at the Professional Footballers’ Association, former Premier League striker Jason Lee was ready to tell his story and use his platform to draw attention to the issues that mattered to him most. We supported Jason defining and executing his vision in the most authentic way.
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Creative Direction / Moodboard
Jason Lee Brand Journey
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Jason Lee Personal Brand Logo

We worked with Jason to shape his mission, goals and values, and strategised a pathway to fulfilling his vision. To bring his personal brand to life and communicate his message, we developed an authentic tone of voice and striking visual language that features monochrome lifestyle imagery and brand colours that reference Jason’s playing career.

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Jason Lee Brand Guidelines
Jason Lee Website

The strategy included the launch of Jason’s first podcast – a space to have candid conversations with some of sport and entertainment’s most interesting people. We worked with Jason to develop the concept, taking the lead on creative direction, production, strategy and promotion. We also managed representation and preparation for the eagerly anticipated first episode, including specialist coaching to help Jason prepare for challenging conversations.

Jason Lee Podcast
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AbsoluteLee Spotify

The podcast was launched immediately after Jason’s appearance on David Baddiel’s documentary, Jews Don’t Count, on Channel 4. Jason’s cohesive personal brand helped leverage his experience, using his voice to tell his own story. His elevated profile led to a other documentary opportunities and increased media and sponsorship opportunities.

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The Guardian Interview
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Creative Direction / Moodboard
Jason Lee Brand Journey

"I was looking for a route to building on the profile I have in order to make a difference. But I didn’t know what was possible.
Working with Jerrard Wayne on my personal brand has allowed me to see the opportunities available to me. Not only are we building my platform, but we also have a clear strategy to lead my decision making and work. With the brand developed, I am able to present myself commercially in a way that was not possible prior."

Jason Lee
 - Jason Lee
Former professional footballer & EDI expert
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Jason Lee Personal Brand Logo

We worked with Jason to shape his mission, goals and values, and strategised a pathway to fulfilling his vision. To bring his personal brand to life and communicate his message, we developed an authentic tone of voice and striking visual language that features monochrome lifestyle imagery and brand colours that reference Jason’s playing career.

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Jason Lee Brand Guidelines
Jason Lee Website

The strategy included the launch of Jason’s first podcast – a space to have candid conversations with some of sport and entertainment’s most interesting people. We worked with Jason to develop the concept, taking the lead on creative direction, production, strategy and promotion. We also managed representation and preparation for the eagerly anticipated first episode, including specialist coaching to help Jason prepare for challenging conversations.

Jason Lee Podcast
05-JL-Spotify-LV
AbsoluteLee Spotify

The podcast was launched immediately after Jason’s appearance on David Baddiel’s documentary, Jews Don’t Count, on Channel 4. Jason’s cohesive personal brand helped leverage his experience, using his voice to tell his own story. His elevated profile led to a other documentary opportunities and increased media and sponsorship opportunities.

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The Guardian Interview

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