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Professional Footballers’ Association

Branding / Communications / Creative Direction / Social Media / Strategy / UI / UX / Video Production / Website Design
As part of the brand transformation of the world’s oldest sporting trade union, Jérrard Wayne created a consistent and ownable visual identity that maximised brand equity and prioritised an emotive connection with members.
Professional Footballers’ Association
Primary Colour Palette
Creative Direction / Moodboard
PFA Journey Animation
PFA Logo
New PFA Brand
PFA New Brand
PFA New Brand

As the players’ union, the Professional Footballers’ Association (PFA) is one of English football's most prominent organisations. However, its century-old brand image required a transformation to reinvigorate its relationship with members.  

Rashford - PFA Brand
PFA Brand - Marcus Rashford

Jérrard Wayne enabled the modernisation of the PFA brand image by developing a digital-first visual language that would resonate with current and former members. Our signature Immersion process helped us define the PFA’s brand attributes and core values - influencing designs that felt fresh while retaining the PFA’s rich heritage.

PFA OOH - Poster
PFA OOH Poster
PFA OOH Billboard
PFA OOH Billboard
PFA Brochure
PFA Brochure - Wellbeing
GV iPhone Mobile Cases
Staff Accessories

As part of a full brand identity development, we created a dynamic logo mark that incorporated elements of the PFA’s previous emblem. The visual language featured PFA Award winners across digital and print touchpoints, and the rebrand was launched with a film that captured the PFA’s dedication to professional footballers.

PFA Brand Launch Film
PFA Website Design
Kane - PFA Brand
PFA Brand - Harry Kane, Captain
PFA Brand Guidlines
PFA Brand Guidelines
PFA Social Media Design
Rebrand Social Media Styles
Post-Launch Instagram Engagement
Rebrand Campaign Social Engagement
Post-Launch Twitter Engagement

Professional Footballers’ Association

PFA Moodboard
Primary Colour Palette
Creative Direction / Moodboard
PFA Journey Animation

“Together with Jérrard Wayne, we have comprehensively looked at how we communicate with players across all touchpoints.

The union's primary purpose is to help and protect current players in all aspects of their football career and prepare members for life beyond the game.

This new brand will better connect with current players and ensure the PFA delivers vital messages effectively.

The players' union has long recognised football's potential to affect positive change across wider societal issues, and we are confident the work undertaken over the last two years will provide a strong foundation for the union moving forward.”

Ben Simpson
 - Professional Footballers' Association
Head of Communications
PFA Logo
New PFA Brand
PFA New Brand
PFA New Brand

As the players’ union, the Professional Footballers’ Association (PFA) is one of English football's most prominent organisations. However, its century-old brand image required a transformation to reinvigorate its relationship with members.  

Rashford - PFA Brand
PFA Brand - Marcus Rashford

Jérrard Wayne enabled the modernisation of the PFA brand image by developing a digital-first visual language that would resonate with current and former members. Our signature Immersion process helped us define the PFA’s brand attributes and core values - influencing designs that felt fresh while retaining the PFA’s rich heritage.

PFA Poster - For Football. For Life.
PFA OOH Poster
PFA OOH Billboard
PFA OOH Billboard
PFA Brochure
PFA Brochure - Wellbeing
GV iPhone Mobile Cases
Staff Accessories

As part of a full brand identity development, we created a dynamic logo mark that incorporated elements of the PFA’s previous emblem. The visual language featured PFA Award winners across digital and print touchpoints, and the rebrand was launched with a film that captured the PFA’s dedication to professional footballers.

PFA Brand Launch Film
PFA Website Design
Kane - PFA Brand
PFA Brand - Harry Kane, Captain
PFA Brand Guidlines
PFA Brand Guidelines
PFA Social Media Design
Rebrand Launch Instagram Engagement
Post-Launch Instagram Engagement
Rebrand Launch Twitter Engagement
Post-Launch Twitter Engagement

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