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PFA Awards Player Of The Year Graphic
PFA Awards Winner Kevin De Bruyne

PFA Awards

3D Modelling / Animation / Art Direction / Brand Development / Creative Direction / Social Media
The most hotly anticipated event in the football calendar, the 2021 PFA Awards presented the perfect opportunity to amplify the new PFA brand and ensure the union’s visual identity and messaging evolved to deliver the excitement and drama of the football season.
PFA Awards Moodboard
PFA Awards Colour Palette
PFA Awards - Moodboard
PFA Awards - Introduction Video Ident
PFA Awards Opening Scene Storyboard
PFA Awards - Introduction Moodboard Sketch
PFA Awards POTY Kevin De Bruyne
PFA Player Of The Year Nominee Stings - Kevin De Bruyne
PFA Awards - KDB Sketch_2
PFA Player Of The Year Nominee Stings Sketch - Kevin De Bruyne

Following the disruption of the 20/21 season, an iconic visual style - featuring dynamic, in-play photography of footballers - was developed to build excitement. Nominees and winners, across the men's and women's game, formed the basis of the Awards’ hero imagery, and an opening video montage focused on the community spirit of football.

PFA Awards 3D Modelled Trophy Close Up_2
PFA Awards 3D Model Trophy Closeup
PFA Awards Men's Player Of The Year Graphics

The show combined animated graphics with presenter stings and footage from across the leagues, edited together by IMG who we worked with to deliver the production. Jérrard Wayne developed the brand communication through a detailed process, taking into account the look and feel.

PFA Statement Artwork - Bruno
PFA Player Of The Year Nominee Stings - Bruno Fernandes
Bruno Fernandes POTY Nominee Graphic
PFA Player Of The Year Nominee Sketch - Bruno Fernandes
PFA Statement Artwork - Ruben Dias
PFA Player Of The Year Nominee Stings - Ruben Dias
Leah Williamson Creative
Leah Williamson Creative Design
PFA Awards Style Guide Front
PFA Awards Style Guide Front
PFA Awards Style Guide
PFA Awards Style Guide
Online streaming and a focus on inclusive messaging meant fans could share in the celebratory experience of the 2021 PFA Awards,  helping the event feel more accessible and echoing the new direction of the players' union.
Awards Social Media Styles
PFA Awards Social Media Statistics
PFA Awards
PFA Awards - Young Player Of The Year 2021
PFA Awards Moodboard
PFA Awards Colour Palette
PFA Awards - Moodboard
PFA Awards - Introduction Video Ident

“The PFA is a bold organisation, so it was important to me that the look and feel of the PFA Awards represented the forward-thinking nature of the union. I was impressed with how Jérrard Wayne interpreted our vision and used elements of the new PFA branding to create a unique and attention-grabbing visual style for the Awards.

Like their work on the PFA brand, Jérrard Wayne have taken the appearance of the PFA Awards to a new level, and their professionalism, attention to detail and commitment to collaboration made working with them on this project a great experience.”

George Berry
 - PFA Awards
Commercial Director
PFA Awards Intro Sketch
PFA Awards - Introduction Moodboard Sketch
PFA Awards Player of the Year_Kevin De Bruyne
PFA Player Of The Year Nominee Stings - Kevin De Bruyne
PFA Awards - KDB Sketch_2
PFA Player Of The Year Nominee Stings Sketch - Kevin De Bruyne

Following the disruption of the 20/21 season, an iconic visual style - featuring dynamic, in-play photography of footballers - was developed to build excitement. Nominees and winners, across the men's and women's game, formed the basis of the Awards’ hero imagery, and an opening video montage focused on the community spirit of football.

PFA Awards 3D Modelled Trophy Close Up_1
PFA Awards 3D Model Trophy Closeup
PFA Awards Men's Player Of The Year Graphics

The show combined animated graphics with presenter stings and footage from across the leagues, edited together by IMG who we worked with to deliver the production. Jérrard Wayne developed the brand communication through a detailed process, taking into account the look and feel.

PFA Statement Artwork - Bruno
PFA Player Of The Year Nominee Stings - Bruno Fernandes
Bruno PFA Awards Nominee Sketch
PFA Player Of The Year Nominee Sketch - Bruno Fernandes
PFA Statement Artwork - Ruben Dias
PFA Player Of The Year Nominee Stings - Ruben Dias
Leah Williamson Creative
Leah Williamson Creative Design
PFA Awards Style Guide Front
PFA Awards Style Guide Front
PFA Awards Style Guide
PFA Awards Style Guide
Online streaming and a focus on inclusive messaging meant fans could share in the celebratory experience of the 2021 PFA Awards,  helping the event feel more accessible and echoing the new direction of the players' union.
Awards Social Media Content
PFA Awards Social Media Statistics
PFA Awards
PFA Awards - Young Player Of The Year 2021

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