Sport’s Most Impactful Equity, Inclusion And Diversity Campaigns
After the global resurgence of the Black Lives Matter movement in 2020, brands were falling over themselves to proclaim allyship. Audiences were inundated with diversity campaigns and while many of these declarations proved to be performative, Microsoft’s whitepaper looking into Gen Z, inclusion and advertising later that year confirmed it was still a prudent choice […]
Why Improved Diversity Could Be The Biggest Benefit Of Remote Working
When the pandemic forced many companies into remote working for the first time, the ensuing chaos of muted mics and patchy Wi-Fi couldn’t detract from one of the biggest collective realisations that Jérrard Wayne has long been an advocate for – staying at home might be a better way to work. There are lots of […]
Why Prioritising Happiness Is The Key To Improving Employee Engagement
There’s one branding rule that rings true through every cultural shift and technological advancement: If your external image isn’t upheld by a rewarding company culture, your branding efforts won’t work.
How Team Wellbeing Impacts Your Brand
It’s common knowledge that team wellbeing is crucial for keeping your employees happy and productive. But did you know it can also affect your brand strategy? Implementing a wellbeing programme in the workplace may seem like something only multinational corporations do, but it can have a positive impact on your brand reputation with real business […]
How To Improve Employee Engagement
With only 15% of people saying they’re engaged at work (according to a 2017 study), figuring out how to improve employee engagement is crucial. Employee engagement is where your staff are highly absorbed by and enthusiastic about their work and employer. Engaged employees are crucial to a positive work environment and a successful business with […]
What Your Brand Colours Say About Your Organisation
Choosing colours for your brand can feel like an impossible task. There are so many colours, tones and shades to choose from that it’s hard not to feel overwhelmed. However, don’t just pick your favourite colour, or randomly stick in a pin. There are more to brand colours than meets the eye. Brand colours say […]
Why Internal Culture Can Make Or Break Your Brand
Internal company culture is incredibly important to your brand strategy. However, many employers fail to recognise this, focusing solely on numbers. While profit margins are important, they shouldn’t lead you to forget about the heart of your business – its people. Promoting a positive internal culture through your company values can give you a big […]
