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Heart FM

Art Direction / Communication / Creative Direction / Social Media / Strategy
'In The Heart Of It' was a Q4 campaign developed to promote Heart FM's new brand messaging. The brand's new slogan, 'Turn Up The Feel Good', required a campaign that stirred an emotive response in the target demographic.
Heart FM
Heart FM
Creative Direction / Moodboard
Heart FM
Heart FM 3D Heart Symbol Sketches
Heart FM
Heart FM - 3D Heart Model
Heart FM
Heart FM - OOH 46 Sheet

Implementing psychological principles to induce positive emotions through visuals, we decided to focus on themes of ‘hygge’ and ‘cosiness’. We created photographic scenes featuring Halloween, Fireworks Night, Christmas and general autumnal indicators.

Heart FM
In The Heart Of It OOH - ‘Cosy Feel Good’
Heart FM
In The Heart Of It Playbook/Brand Bible
Heart FM
'We Heart...' Animation
In The Heart Of It Poster - ‘Cosy Christmas’
In The Heart Of It Poster - ‘Halloween Chills’
Heart FM
Heart FM 96 Sheet - ‘Turn Up The Feel-Good!’
Heart FM
Heart FM - Tube Station Escalator Animations
Heart FM
Heart FM - 'Turn Up The Feel-Good!' OOH

To bring Heart FM into the centre of each creative without overwhelming the imagery, we 3D-modelled a photorealistic graphic asset of Heart FM’s brand symbol. The model’s neon glow made it a dynamic, compelling addition when inserted into the Q4 environments.

Heart FM
Heart FM - 'Turn Up The Feel-Good!' Tram Decal Design
Heart FM
Heart FM Tram Decal
Heart FM
Heart FM Tram Decal
Heart FM Interior
Heart FM Interior
Heart FM
Feel-Good Compliments - 'Girls On Tour' Animation
Heart FM
Feel-Good Compliments - 'We Heart Your Squishy Bits' Animation

The campaign was successfully rolled out across the national Heart FM network and via all consumer-facing touchpoints, including prime media locations at Piccadilly Circus, on TfL, throughout Westfield shopping centres and on Manchester’s iconic tram carriages. Following a successful campaign, the 3D heart emblem became an official brand asset.

Heart FM
Heart FM Social Media Artwork - Twitter & Facebook
Heart FM
Heart FM - 'Win Before They Sing' Animation
Heart FM
Heart FM
Creative Direction / Moodboard
Heart FM
Heart FM - 3D Heart Model
Heart FM
Heart FM - OOH 46 Sheet
Heart FM
In The Heart Of It OOH - ‘Cosy Feel Good’

Implementing psychological principles to induce positive emotions through visuals, we decided to focus on themes of ‘hygge’ and ‘cosiness’. We created photographic scenes featuring Halloween, Fireworks Night, Christmas and general autumnal indicators.

Heart FM
In The Heart Of It Playbook/Brand Bible
Heart FM
'We Heart...' Animation
Heart FM
Heart FM 96 Sheet - ‘Turn Up The Feel-Good!’
Heart FM
Heart FM - Tube Station Escalator Animations
Heart FM
Heart FM - 'Turn Up The Feel-Good!' OOH
Heart FM
Heart FM - 'Turn Up The Feel-Good!' Tram Decal Design

To bring Heart FM into the centre of each creative without overwhelming the imagery, we 3D-modelled a photorealistic graphic asset of Heart FM’s brand symbol. The model’s neon glow made it a dynamic, compelling addition when inserted into the Q4 environments.

Heart FM
Heart FM Tram Decal
Heart FM
Heart FM Tram Decal
Heart FM
Feel-Good Compliments Sketches
Heart FM
Feel-Good Compliments - 'Girls On Tour' Animation
Heart FM
Feel-Good Compliments - 'We Heart Your Squishy Bits' Animation
Heart FM
Heart FM Social Media Artwork - Twitter & Facebook

The campaign was successfully rolled out across the national Heart FM network and via all consumer-facing touchpoints, including prime media locations at Piccadilly Circus, on TfL, throughout Westfield shopping centres and on Manchester’s iconic tram carriages. Following a successful campaign, the 3D heart emblem became an official brand asset.

Heart FM
Heart FM - 'Win Before They Sing' Animation

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Art Direction / Communication / Creative Direction / Social Media / Strategy
Art Direction / Creative Direction / Strategy