The Client’s Challenge
Born out of a desire to capture the best of ethical luxury, Reza Moto is an electric motorcycle lifestyle brand and the go-to destination for adventurous souls who value style, quality and excellent craftsmanship. The founder of this exciting start-up wanted to harness bikers’ enthusiasm for speed and commitment to the open road to create the world’s most exclusive motorcycle club.

Aimed at thrill-seekers, Reza Moto offers sustainable yet aesthetically pleasing, high-end bikes and a custom bike-building service. This core offering is supported by a vintage motorcycle dealership and high-fashion accessories. To attract the significant investment needed to bring Reza Moto’s vision to life, we developed a unique, evocative brand and a brand-positioning report and presentation for investment generation.

Our Approach
To ensure the brand appealed to people who aren’t afraid to go against the grain and follow their own path, we created a logo using golden ratio proportions, drawing inspiration from the innovation of Tesla and the refinement of Aston Martin. The angular logo mark reflected motion and velocity, and the accompanying custom font portrayed the distinctive, high-end service customers should expect from Reza Moto.

The shape of the logo also evokes memories of a winding road, symbolising the freedom afforded by life on two wheels. The clean lines were chosen to add a modern, textured finish, while the sleek colour palette echoed the close connection between rider and machine. Brand colours Leather and Chrome pay homage to the classic black-and-silver finish of vintage motorcycles while Thrill, an alluring burnt orange, was added in a nod to the exhilaration and fast pace of bike life. The highly stylised logo mark was supplemented with editorial-style photography to build a polished, powerful visual brand identity.

We also created a compelling brand story that highlighted why the maverick nature of motorcyclists aligns perfectly with technological revolution, a free-spirited ethos and respect for green energy. The visual identity exuded sophistication to attract investors who shared the same attitude towards rebellion and style. A detailed roadmap for Reza Moto’s year-on-year development was paired with a brand strategy focused on online marketing, brand cultivation and securing continued investment.

It was important to Reza Moto that the brand was edgy enough to attract a primarily millennial and Gen Z audience. We worked closely with the Reza Moto team on market research and target demographic analysis to identify market opportunities and define audience expectations, as well as developing the company’s vision, mission, values and ethos.

The Outcome
Our work established the brand's viability and turned the founder's vision into an irresistible opportunity for investors interested in challenging the status quo. The heady visual appeal of the brand worked seamlessly with the data-led, budget-and timeline-conscious marketing roadmap. This coupling enabled Reza Moto to secure the resource required to develop their signature bike – the first iconic product for rebels worldwide.