Professional Footballers’ Association
As part of the brand transformation of the world’s oldest sporting trade union, Jérrard Wayne created a consistent and ownable visual identity that maximised brand equity and prioritised an emotive connection with members.
PFA Awards
The most hotly anticipated event in the football calendar, the 2021 PFA Awards presented the perfect opportunity to amplify the new PFA brand and ensure the union’s visual identity and messaging evolved to deliver the excitement and drama of the football season.
PFA Comms
Jérrard Wayne has worked with the Professional Footballers’ Association on the delivery of several high-profile anti-racism campaigns covering topics such as online abuse, encouraging a new, direct tone.
Heart FM
‘In The Heart Of It’ was a Q4 campaign developed to promote Heart FM’s new brand messaging. The brand’s new slogan, ‘Turn Up The Feel Good’, required a campaign that stirred an emotive response in the target demographic.
