A detailed technical specification was drawn up by our lead CTO to determine the viability of the digital product. They suggested the use of beacon technology to deliver on the founder's concept. The UI/UX process enabled us to make a fairly complex interface as simple as possible for the user.
The brand was designed to engage a mass-market, mainstream audience. Due to Inviite's use of new technology, it was crucial that the brand immediately established trust with its audience. Therefore, it was important that the brand design felt safe and friendly.