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The Friendly CFO

Brand Development / Branding / Copywriting / Creative Direction / Website Design
Jérrard Wayne developed a unique visual language, fuss-free tone of voice and user-friendly website for The Friendly CFO, a one-of-a-kind business strategist on a mission to shake up the finance industry and help purpose-driven founders achieve sustainable business growth on their own terms.
The Friendly CFO
The Friendly CFO
Creative Direction / Moodboard
The Friendly CFO
New TFCFO Brand

We took The Friendly CFO through our signature discovery process to help define user personas, shape the UI/UX process and develop the brand identity. After interviewing Friendly CFO clients, we created a brand strategy, tagline and mission statement to appeal to purpose-led founders at every stage of business growth.

The Friendly CFO
TFCFO Social Media Design

To accentuate the brand's unique position in the sector, created a logo mark that incorporated a custom typeface and developed quirky illustrations, photography and organic details to create a warm and ownable brand identity.

The Friendly CFO
TFCFO Brand Guidelines

The energy of the Friendly CFO brand set a new benchmark for what the face and focus of a finance business could be. With a combination of intuitive website user experience, simplified copy and standout design, the brand felt both reassuring and accessible to clients looking for help sustainably growing their purpose-led business.

The Friendly CFO
TFCFO Business Cards
TFCFO Website Design
The Friendly CFO
The Friendly CFO
Creative Direction / Moodboard
The Friendly CFO
New TFCFO Brand

We took The Friendly CFO through our signature discovery process to help define user personas, shape the UI/UX process and develop the brand identity. After interviewing Friendly CFO clients, we created a brand strategy, tagline and mission statement to appeal to purpose-led founders at every stage of business growth.

The Friendly CFO
TFCFO Social Media Design

To accentuate the brand's unique position in the sector, created a logo mark that incorporated a custom typeface and developed quirky illustrations, photography and organic details to create a warm and ownable brand identity.

The Friendly CFO
TFCFO Brand Guidelines

The energy of the Friendly CFO brand set a new benchmark for what the face and focus of a finance business could be. With a combination of intuitive website user experience, simplified copy and standout design, the brand felt both reassuring and accessible to clients looking for help sustainably growing their purpose-led business.

The Friendly CFO
TFCFO Business Cards
TFCFO Website Design

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