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Red Bull

Art Direction / Creative Direction / Strategy
Red Bull required new consumer-activation creatives for use at venues across the country. To deliver on the brief, we implemented visual cues to trigger a thirst response in the viewer – mixing design and marketing with psychology and biology.
Red Bull
Red Bull
Creative Direction / Moodboard
Red Bull
Red Bull Animation Sketches
Red Bull
Red Bull Animation Sketches
Red Bull
Red Bull Can 3D Model

Following Red Bull’s brand guidelines was crucial to ensuring that the brand’s image was carefully maintained. According to the brand guidelines, the can must be served chilled, so we covered our photo-realistic model in condensation as a visual trigger to encourage thirst in the audience.

Red Bull
Red Bull Consumption Activation Creative
Red Bull
Red Bull Consumption Activation Creative
Red Bull
Red Bull Consumption Activation In-Situ
Red Bull Energy Concept
Red Bull AR Concept

We also devised a complementary in-venue marketing campaign. With this campaign, we wanted to incorporate a secondary brand touchpoint of printed marketing materials featuring Augmented Reality (AR) content to amplify brand interest.

Red Bull
Red Bull Energy Concept
Red Bull
Red Bull AR Promotion
Red Bull AR Print Materials
Red Bull AR Demo

The behind-bar animations incorporated subconscious, visual triggers to increase brand appeal, consumer engagement and purchase percentages. The AR in-venue marketing campaign renewed Red Bull's reputation as a brand at the vanguard of audience engagement.

Red Bull
Red Bull Event
Red Bull
Red Bull
Creative Direction / Moodboard
It was great working with Jérrard Wayne. Their professional yet personal approach made the process very straight forward.
Red Bull
Red Bull Animation Sketches
Red Bull
Red Bull Can 3D Model
Red Bull
Red Bull Consumption Activation Creative

Following Red Bull’s brand guidelines was crucial to ensuring that the brand’s image was carefully maintained. According to the brand guidelines, the can must be served chilled, so we covered our photo-realistic model in condensation as a visual trigger to encourage thirst in the audience.

Red Bull
Red Bull Consumption Activation Creative
Red Bull
Red Bull Consumption Activation In-Situ

We also devised a complementary in-venue marketing campaign. With this campaign, we wanted to incorporate a secondary brand touchpoint of printed marketing materials featuring Augmented Reality (AR) content to amplify brand interest.

Red Bull
Red Bull Energy Concept
Red Bull
Red Bull AR Promotion
Red Bull
Red Bull Event

The behind-bar animations incorporated subconscious, visual triggers to increase brand appeal, consumer engagement and purchase percentages. The AR in-venue marketing campaign renewed Red Bull's reputation as a brand at the vanguard of audience engagement.

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Art Direction / Communication / Creative Direction / Social Media / Strategy
Art Direction / Communication / Creative Direction / Social Media / Strategy