loader image

Sahrai

Art Direction / Creative Direction / Strategy
For five generations, the Sahrai family have created exquisite rugs for discerning customers with refined tastes. The revitalisation of this luxury textile brand included a website transformation that helped online customers experience the ceremony of the Sahrai showroom.
Sahrai
Sahrai Primary Colour Palette
Creative Direction / Moodboard
Sahrai
Logo Mark

Jérrard Wayne helped Sahrai connect its brand to the owners’ family legacy by rediscovering the ‘why’ behind their business. This became the foundation of a detailed brand-development strategy that centred on Sahrai’s heritage and championed their compelling brand story.

Sahrai Brand Video Filming
Sahrai Brand Video Filming
Sahrai
Sahrai Brand Video
Sahrai
Sketch For 3D Room
Sahrai
Sahrai 3D Model - Augmented Reality For Graphit Rug

Sahrai’s e-commerce website was redesigned to prioritise user experience. Our UI/UX process, combined with an on-site SEO strategy was supported with engaging copy. Our intention was for the online user experience to become an extension of the premium service customers experience in store.

Sahrai
Sahrai 3D Model Sketch - Augmented Reality
Sahrai
3D Texture Development Of Sahrai's Roots Rug
Sahrai
Sahrai In-Situ Environment 3D Model Examples
Sahrai
Sahrai At Home - Augmented Reality Card
Sahrai
Sahrai Rug In-Situ Visual

We developed a prototype augmented-reality app that helped customers to envision how Sahrai’s handwoven rugs can transform any space. The prototype format allowed Sahrai to discover how that level of digital service would benefit and engage their market. Our process enabled Sahrai to move their business online during the pandemic, helping them maintain market share while stores were closed.

Sahrai
User Persona & Digital Architecture Presentation
Sahrai
Sahrai Wireframe Design
Sahrai
Sahrai E-Commerce UI/UX
Sahrai
Sahrai Primary Colour Palette
Creative Direction / Moodboard

Jérrard Wayne helped Sahrai connect its brand to the owners’ family legacy by rediscovering the ‘why’ behind their business. This became the foundation of a detailed brand-development strategy that centred on Sahrai’s heritage and championed their compelling brand story.

Sahrai
Sahrai Brand Video
Sahrai
Sketch For 3D Room
Sahrai
Sahrai 3D Model - Augmented Reality For Graphit Rug
Sahrai
Sahrai 3D Model Sketch - Augmented Reality

Sahrai’s e-commerce website was redesigned to prioritise user experience. Our UI/UX process, combined with an on-site SEO strategy was supported with engaging copy. Our intention was for the online user experience to become an extension of the premium service customers experience in store.

Sahrai
3D Texture Development Of Sahrai's Roots Rug
Sahrai
Sahrai In-Situ Environment 3D Model Examples
Sahrai
Sahrai 3D Model - Augmented Reality For Roots Rug
Sahrai
Sahrai At Home - Augmented Reality Card
Sahrai
Sahrai Rug In-Situ Visual
Sahrai
User Persona & Digital Architecture Presentation

We developed a prototype augmented-reality app that helped customers to envision how Sahrai’s handwoven rugs can transform any space. The prototype format allowed Sahrai to discover how that level of digital service would benefit and engage their market. Our process enabled Sahrai to move their business online during the pandemic, helping them maintain market share while stores were closed.

Sahrai
Sahrai Wireframe Design
Sahrai
Sahrai E-Commerce UI/UX

Sahrai

More case studies

Art Direction / Communication / Creative Direction / Social Media / Strategy
Art Direction / Communication / Creative Direction / Social Media / Strategy