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Sahrai Milano

3D Modelling / AR / Brand Development / Creative Direction / Strategy / UI / UX
For five generations, the Sahrai family have created exquisite rugs for discerning customers with refined tastes. The revitalisation of this luxury textile brand included a website transformation that helped online customers experience the ceremony of the Sahrai showroom.
Sahrai Milano
PFA Awards Colour Palette
Creative Direction / Moodboard
Sahrai
Sahrai Product

Jérrard Wayne helped Sahrai connect its brand to the owners’ family legacy by rediscovering the ‘why’ behind their business. This became the foundation of a detailed brand-development strategy that centred on Sahrai’s heritage and championed their compelling brand story.

Sahrai Brand Video
Sahrai User Persona's
Sahrai User Personas

Sahrai’s e-commerce website was redesigned to prioritise user experience. Our UI/UX process, combined with an on-site SEO strategy was supported with engaging copy. Our intention was for the online user experience to become an extension of the premium service customers experience in store.

Sahrai UI / UX
Sahrai UI / UX
Sahrai Milano
Sketch For 3D Room
Sahrai Milano
Sahrai 3D Model - Augmented Reality For Graphit Rug
Sahrai Milano
Sahrai 3D Model Sketch - Augmented Reality
Texture Development
3D Texture Development Of Sahrai's Roots Rug
Sahrai Milano
Sahrai In-Situ Environment 3D Model Examples

We developed a prototype augmented-reality app that helped customers to envision how Sahrai’s handwoven rugs can transform any space. The prototype format allowed Sahrai to discover how that level of digital service would benefit and engage their market. Our process enabled Sahrai to move their business online during the pandemic, helping them maintain market share while stores were closed.

Sahrai Milano
Sahrai 3D Model - Augmented Reality For Roots Rug
Sahrai Milano
Sahrai At Home - Augmented Reality Card
Sahrai Milano
Sahrai Rug In-Situ Visual
Sahrai Milano
Sahrai Enterprise Level E-Commerce Website
Sahrai Milano
PFA Awards Colour Palette
Creative Direction / Moodboard
Sahrai Milano
Sahrai Product

“Jérrard Wayne’s professionalism is next to none. I have worked in this industry for

over 20 years and have very rarely witnessed this level of precision and commitment.”

Phedra Ghalebeigi
 - Sahrai Milano
Marketing Manager

Jérrard Wayne helped Sahrai connect its brand to the owners’ family legacy by rediscovering the ‘why’ behind their business. This became the foundation of a detailed brand-development strategy that centred on Sahrai’s heritage and championed their compelling brand story.

Sahrai Brand Video
Sahrai User Persona's
Sahrai User Personas

Sahrai’s e-commerce website was redesigned to prioritise user experience. Our UI/UX process, combined with an on-site SEO strategy was supported with engaging copy. Our intention was for the online user experience to become an extension of the premium service customers experience in store.

Sahrai UI / UX
Sahrai UI / UX
Sahrai Milano
Sketch For 3D Room
Sahrai Milano
Sahrai 3D Model - Augmented Reality For Graphit Rug
Sahrai Milano
Sahrai 3D Model Sketch - Augmented Reality
Sahrai Milano
3D Texture Development Of Sahrai's Roots Rug
Sahrai Milano
Sahrai In-Situ Environment 3D Model Examples

We developed a prototype augmented-reality app that helped customers to envision how Sahrai’s handwoven rugs can transform any space. The prototype format allowed Sahrai to discover how that level of digital service would benefit and engage their market. Our process enabled Sahrai to move their business online during the pandemic, helping them maintain market share while stores were closed.

Sahrai Milano
Sahrai 3D Model - Augmented Reality For Roots Rug
Sahrai Milano
Sahrai At Home - Augmented Reality Card
Sahrai Milano
Sahrai Rug In-Situ Visual
Sahrai Milano
Sahrai Enterprise Level E-Commerce Website

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